Celebrity joggers and dieters; famous fans of The Archers; star gum-chewers; just a few of the queries I've been asked for over the past few months. Why does every news story have to have a celebrity angle these days? I'm enjoying Celebrity Big Brother as much as anyone but now that being regularly photographed falling out of nightclubs is enough to make you a celebrity, why do editors still insist on getting endorsements for their stories? Is it simply a case of "Look, these famous people are all doing it, so it must be cool"?
More on celebrity endorsement here and here